SWAY is a strategic communications and multi-media production company. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits. We specialize in production of top-quality content for TV, radio and digital.

Learn more about the services we offer at the bottom of this page.




For 20 years, SWAY founder Jen Burton has been electing candidates and winning tough campaigns with a unique ability to craft strategies and ads that, well…sway.

Her flair for producing creative, original ads has helped elect many members of Congress and state-wide office holders, as well as pass several critical ballot measures and state-wide initiatives.

Jennifer’s political clients have included: Senator Martin Heinrich, Governor Kate Brown, Congressman Peter DeFazio, Congressman Jim Himes, Secretary of State Nellie Gorbea, Attorney General Dustin McDaniel, Treasurer Clint Zweifel, Lieutenant Governor Dan McKee, the Oregon State House, Planned Parenthood, the Democratic Congressional Campaign Committee, VoteVets, and numerous ballot initiatives and independent expenditure efforts.

In addition to her work on behalf of candidates, Jennifer has worked for many companies and organizations, assisting with image campaigns and producing successful ad campaigns. Those clients have included NARAL,  the NEA, Project New West, Phoebe Putney Memorial Hospital, the National Cable & Telecommunications Association, AT&T, and the Sierra Club.

Prior to forming SWAY, Jen was a founding partner of Envision Communications, a partner at Murphy Putnam Media, a senior vice president at Doak, Carrier O’Donnell & Associates and an aide to Majority Leader Dick Gephardt. Her advertising work has been frequently recognized by the American Association of Political Consultants.

In addition to her political work, Jen has also worked for a number of Washington, D.C.’s leading foundations, organizations and non-profits, including the Meyer Foundation, D.C. Action for Kids, AppleTree Institute, D.C. Campaign to Prevent Teen Pregnancy and the Montgomery County Mental Health Association. She also serves as chair of the board of Stone Soup Films.



Bobby Gravitz has a decade of communications experience in state and federal politics. He’s advised clients and campaigns in more than a dozen states, creating ads that’ve helped candidates win across the country.

In the difficult 2014 cycle, Bobby led SWAY’s work with the Oregon House and Senate Legislative caucuses, helping pick up a seat in each chamber, and building on his work to help the House gain four seats in 2012. He also directed the firm’s efforts with Planned Parenthood, other Independent Expenditure clients and candidates in statewide and legislative races in Arkansas, Florida, Missouri, Ohio, and Pennsylvania.

Prior to joining Jen at SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack and worked as a senior writer, director and producer at Envision Communications. He was a press secretary in 6 states on the 2008 Obama campaign, beginning with the Iowa Caucus team. He made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.



Marc has more than 5 years of experience making political advertising – having shot, edited and produced more than 300 TV ads, including work for 8 state-wide and 2 congressional campaigns. He joined Envision Communications in 2010 to work with Jennifer Burton as a director of photography and editor. In 2013, he took his talents to Prism Communications where he played an integral role in shaping the visual style of the firm.

Before turning his focus to politics, Marc spent several years as a freelance filmmaker working extensively with non-profits and government agencies. He also worked for four years as the principal director and producer for the United Negro College Fund Special Programs Corporation, traveling the country documenting the stories of underserved populations. He began his career as a news editor at WBFF Fox Baltimore but quickly moved to documentary filmmaking as a means to expand his creative energies.

Marc was the valedictorian of his graduating class at Morgan State University and holds a Masters of Art in Film and Electronic Media from American University. He also serves on the advisory board of Stone Soup films.