Jennifer Burton

Bobby Gravitz

SWAY is a strategic communications and multi-media production company. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits. We specialize in production of top-quality content for TV, radio and digital. Learn more about the services we offer at the bottom of this page.


For 16 years, SWAY founder Jen Burton has been electing candidates and winning tough campaigns with a unique ability to craft strategies and ads that, well…sway. Prior to forming SWAY, Jen was a founding partner of Envision Communications. She served as the firm’s creative director and oversaw the message development and advertising strategy for hundreds of campaigns, ballot initiatives and independent expenditure efforts.

In 2012, Burton’s clients included the DCCC, NARAL, Vote Vets, Walter Dalton for Governor, Martin Heinrich for Senate, Congressman Jim Himes, Congressman Peter DeFazio, Treasurer Clint Zweifel, Secretary of State Kate Brown, the Oregon House Caucus, NYSUT, Idaho’s No on Props 1, 2 & 3 and Oregon’s Yes on 85 and No on 84 campaigns.

Prior to starting Envision, Jen was a partner at Murphy Putnam Media, a senior vice president at Doak, Carrier O’Donnell & Associates and a staff assistant to Majority Leader Dick Gephardt. Her advertising work has been frequently recognized by the American Association of Political Consultants.

In addition to her political work, Jen has also worked for a number of Washington, D.C.’s leading foundations, organizations and non-profits, including the Meyer Foundation, D.C. Action for Kids, AppleTree Institute, D.C. Campaign to Prevent Teen Pregnancy and the Montgomery County Mental Health Association. She also serves on the board of Stone Soup Films.


Bobby has nearly a decade of communications experience in state and federal politics. In the 2012 election cycle, he worked with Jen at Envision Communications, writing and producing TV ads that helped candidates across the country win. Among other clients, Bobby managed the firm’s work to help Oregon Democrats pick up 4 seats in the State House, giving them control of a previously split chamber.

Bobby is a veteran of the 2008 Obama campaign, where he was part of the Iowa caucus team and served as a Press Secretary in Nevada, California, Texas and Oregon before directing press and communications in South Florida during the general election. Following the election, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack.

Bobby made his first political ads in Oklahoma in 2004, writing and producing radio spots in a closet he turned into a studio at Brad Carson’s U.S. Senate campaign headquarters. He spent the 2006 cycle at VR Research digging up facts that helped campaigns tell their stories and draw strong contrasts between candidates.