Jennifer Burton

Bobby Gravitz

SWAY is a strategic communications and multi-media production company. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits. We specialize in production of top-quality content for TV, radio and digital. Learn more about the services we offer at the bottom of this page.


For 20 years, SWAY founder Jen Burton has been electing candidates and winning tough campaigns with a unique ability to craft strategies and ads that, well…sway.

Her flair for producing creative, original ads has helped elect many members of Congress and state-wide office holders, as well as pass several critical ballot measures and state-wide initiatives.

Jennifer’s political clients have included: Congressman Peter DeFazio, Congressman Jim Himes, Attorney General Dustin McDaniel, Treasurer Clint Zweifel, Governor Kate Brown, Congressman Bruce Braley, Congressman Harold Ford, Comptroller Peter Franchot, the Democratic Congressional Campaign Committee, and numerous ballot initiatives and independent expenditure efforts.

In addition to her work on behalf of candidates, Jennifer has worked for many companies and organizations, assisting with image campaigns and producing successful ad campaigns. Those clients have included NARAL, VoteVets, Project New West, Phoebe Putney Memorial Hospital, the National Cable & Telecommunications Association, AT&T, and the Sierra Club.

Prior to forming SWAY, Jen was a founding partner of Envision Communications, a partner at Murphy Putnam Media, a senior vice president at Doak, Carrier O’Donnell & Associates and a staff assistant to Majority Leader Dick Gephardt. Her advertising work has been frequently recognized by the American Association of Political Consultants.

In addition to her political work, Jen has also worked for a number of Washington, D.C.’s leading foundations, organizations and non-profits, including the Meyer Foundation, D.C. Action for Kids, AppleTree Institute, D.C. Campaign to Prevent Teen Pregnancy and the Montgomery County Mental Health Association. She also serves on the board of Stone Soup Films.


Bobby Gravitz has a decade of communications experience in state and federal politics. He’s advised clients and campaigns in more than a dozen states, producing ads that’ve helped candidates win across the country.

In the difficult 2014 cycle, Bobby led SWAY’s work with the Oregon House and Senate Legislative caucuses, helping pick up a seat in each chamber, and building on his work to help the House gain four seats in 2012. He also directed the firm’s efforts with Planned Parenthood, other Independent Expenditure clients and candidates in statewide and legislative races in Arkansas, Florida, Missouri, Ohio, and Pennsylvania.

Prior to joining Jen at SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack and worked as a senior writer, director and producer at Envision Communications. He was a press secretary in 6 states on the 2008 Obama campaign, beginning with the Iowa Caucus team. He made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.