About Us
SWAY is a strategic communications and multi-media production company that specializes in production of top-quality content for TV, radio and digital. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits.
SWAY is designed to be a smaller, more hands-on firm that delivers on what it promises: day-to-day strategic partnership and attention-getting TV ads, radio, and digital content. SWAY limits the number of clients we take on so we can really dig in and spend the time and energy it takes to craft strategies and ads that are singularly unique to each campaign.
Our Work
Team
Jennifer’s clients have included: U.S. Senator Martin Heinrich, Congresswoman Marie Newman, Attorney General TJ Donovan, Secretary of State Nellie Gorbea, New Mexico Auditor Brian Colón, Congressman Peter DeFazio, Yonkers Mayor Mike Spano, County Executive Calvin Ball, State Senator Sydney Batch, Planned Parenthood, VoteVets, and numerous ballot initiatives and independent expenditure efforts.
Prior to starting SWAY in 2013, Jennifer was a partner in Envision Communications and Murphy Putnam Media. Previously, Jennifer worked at the DCCC and for Democratic Leader Richard Gephardt.
Prior to joining SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack. Before that, he served as press secretary in 6 states—starting in Iowa—on the 2008 Obama campaign. Bobby made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.
Over the years, Coop has helped flip over 100 state legislative seats and five legislative chambers, served as Senior Campaigns aide for both NEA and SEIU—where he handled issues from democracy reform to developing a pipeline for minority candidates—and worked on redistricting strategy for AFSCME.
Coop got his start in politics managing legislative races in New Hampshire and has also worked as a field operative on campaigns in Virginia, Iowa, Colorado, Ohio, Louisiana, and Florida.
Before coming to SWAY, Chris had executed over $90 million in digital media spend, helping to elect more than 80 Democratic candidates and register over 250,000 new voters.
Chris got his start in politics working for President Obama’s re-election campaign in Iowa. He went on to serve as a field operative on campaigns at the state, federal and local levels, including Ed Markey’s 2013 U.S. Senate victory. He is a Massachusetts native and a graduate of Syracuse University.
Prior to joining SWAY, Jordan spent 3 years with Progress Now in Colorado where—among other things—they produced an award-winning documentary on electric vehicles and helped bring awareness to the plight of the Globeville and Elyria-Swansea superfund site. Before that he worked with Chipotle’s internal creative team producing and hosting weekly content for an audience of 70,000 associates, managers and corporate staff.
Services
Our Clients
AFSCME
ALASKANS FOR BETTER EDUCATION
ARKANSAS TOURISM ALLIANCE
BRIAN COLÓN – NM Auditor
BRIANA ZAMORA – NM Supreme Court
CALIFORNIA HYDROGEN COALITION
CALVIN BALL – Howard County Executive
CARY MOON – Seattle Mayor
CHRISTINA STEPHENSON – OR Labor Commissioner
CLINT ZWEIFEL – MO Treasurer
COTTIE PETRIE-NORRIS – CA State Assembly
DAN MCKEE – RI Lieutenant Governor
DAVID THOMSON – NM Supreme Court
DCCC
DEB HAALAND – NM Congress IE
DESIREE TIMS – OH Congress
DUSTIN MCDANIEL – AR Attorney General
FLORIDA FAIR DISTRICTS
GEORGIA HOUSE DEM. CAUCUS
IOWA HOUSE DEM. CAUCUS
IVAN BATES – Baltimore State’s Attorney
JAMIE MCLEOD-SKINNER – OR Congress
JENNIFER ROBERTS – Charlotte Mayor
JESSICA CISNEROS – TX Congress
JILL KAROFSKY – WI Supreme Court
JILL SCHUPP – MO State Senate & Congress
JIM HIMES – CT Congress
JOE SESTAK – PA U.S. Senate
JULIE VARGAS – NM Court of Appeals Judge
MARIE NEWMAN – IL Congress
MARTIN HEINRICH – NM Senate & Congress
MEASURE K – San Mateo County, CA
MIKE SPANO – Yonkers Mayor
NADARIUS CLARK – VA State Delegate
NEA
NARAL
NELLIE GORBEA – RI Secretary of State & Governor
NICOLE GALLOWAY – Missouri Auditor
NO on 1, 2, 3 – Idaho
NORTH CAROLINA HOUSE DEM. CAUCUS
NORTH CAROLINA SENATE DEM. CAUCUS
OREGON HOUSE DEM. CAUCUS
OREGON SENATE DEM. CAUCUS
PETER DEFAZIO – OR Congress
PLANNED PARENTHOOD
SABRINA CERVANTES – CA State Assembly
SHANNON BACON – NM Supreme Court
SIERRA CLUB
STEUART PITTMAN – Anne Arundel County Executive
STEVE SIMON – MN Secretary of State
SYDNEY BATCH – NC State Senate
T.J DONOVAN – VT Attorney General
TISH JAMES – NY City Public Advocate
UFT
VOTEVETS
WASH. STATE LEGISLATIVE I.E
WENDY DAVIS – TX State Senate
WILL JAWANDO – Montgomery County Council
YES on MEASURE 85 – Oregon
YES on U & P – San Francisco, CA