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About Us

SWAY is a strategic communications and multi-media production company that specializes in production of top-quality content for TV, radio and digital. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits.

SWAY is designed to be a smaller, more hands-on firm that delivers on what it promises: day-to-day strategic partnership and attention-getting TV ads, radio, and digital content. SWAY limits the number of clients we take on so we can really dig in and spend the time and energy it takes to craft strategies and ads that are singularly unique to each campaign.

Our Work

Team

JEN BURTON
JEN BURTONFOUNDER
Jennifer Burton is the founder of SWAY, with over 20 years of experience working for campaigns in over 35 states. Her flair for producing creative, original ads has helped elect dozens of members of Congress, state-wide office holders and mayors, as well as pass several critical ballot measures and state-wide initiatives.

Jennifer’s clients have included: U.S. Senator Martin Heinrich, Governor Kate Brown, Congressman Peter DeFazio, Congressman Jim Himes, Mayor Mike Spano, Secretary of State Nellie Gorbea, Treasurer Clint Zweifel, Lieutenant Governor Dan McKee, the Oregon and Iowa State Houses, the Democratic Congressional Campaign Committee Independent Expenditure, VoteVets, and numerous ballot initiatives and independent expenditure efforts.

Prior to starting SWAY in 2013, Jennifer was a partner in Envision Communications and Murphy Putnam Media. Previously, Jennifer worked at the DCCC and for Democratic Leader Richard Gephardt.

BOBBY GRAVITZ
BOBBY GRAVITZSENIOR VICE PRESIDENT
Bobby has a decade of communications experience in state and federal politics. Since 2012, he’s led efforts to pick up legislative seats in swing districts in California, Missouri, New York, Oregon and Washington and been a part of successful down-ballot races across the country. In 2014, he oversaw SWAY’s work with Planned Parenthood’s Independent Expenditure campaign.

Prior to joining SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack. Before that, he served as press secretary in 6 states on the 2008 Obama campaign starting with the Iowa caucus team. Bobby made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.

MARC I. ALEXANDER
MARC I. ALEXANDERSENIOR VICE PRESIDENT
Marc has more than 5 years of experience making political advertising, having shot, edited and produced more than 300 TV ads, including work for 18 state-wide and 6 congressional campaigns. He joined Envision Communications in 2010 to work with Jennifer Burton as a director of photography and editor and plays an integral role in shaping the visual style at SWAY.

Before turning his focus to politics, Marc spent several years as a freelance filmmaker working extensively with non-profits and government agencies. Marc also worked for four years as the principal director and producer for the United Negro College Fund Special Programs Corporation, traveling the country documenting the stories of underserved populations.

Marc was the valedictorian of his graduating class at Morgan State University and holds a Masters of Art in Film and Electronic Media from American University. He also serves on the advisory board of Stone Soup films.

LUCINDA-MARIE WARE
LUCINDA-MARIE WAREVICE PRESIDENT
For the past 10 years, Lucinda Ware has been on the front lines of the toughest battles in campaigns, government, corporate public relations, and crisis management. With a experience in political, operations, field and fundriasing, Lucinda helps guide SWAY’s clients from coast to coast, helping first-time and experienced candidates alike chart a path to electoral victory, while providing strategic guidance to some of the country’s most influential labor unions, non-profits, and companies.

Before coming to SWAY, Lucinda served as Political and Outreach Director for Chris Van Hollen’s successful Senate campaign, helping guide his competitive primary victory and general election. Previously, she served as Director of Civic Engagement under Mayor Stephanie Rawlings-Blake in Baltimore and worked closely with Maryland Lieutenant Governor (now-Congressman) Anthony Brown. Lucinda got her start as a White House Intern, working in the Office of the Public Liaison during the Clinton Administration.

TIARA WELCH
TIARA WELCHPRODUCTION MANAGER
Tiara is SWAY’s production and billing manger. She is a Washington, D.C native who received her Bachelor of Arts in journalism from Miami University of Ohio. Her background in production ranges from serving as an on-set production assistant to video editing.

Since joining the SWAY team in 2016, Tiara has administered over 80 video shoots in about 20 cities in 12 states including Washington D.C, New York, Florida, Illinois, Iowa, New Mexico, and California. Beyond administrative support, she has aided SWAY in the completion of over 100 projects that includes television, digital, and radio ads.

Services

Our Clients

  • ADAM HABER – Nassau County Executive

  • AFSCME

  • CARY MOON – Seattle Mayor

  • DAN HELMER – VA Congress

  • DAN MCKEE – RI Lieutenant Governor

  • DCCC

  • DR. JOAQUIN ARAMBULA – CA State Assembly

  • DUSTIN MCDANIEL – AK Attorney General

  • FLORIDA FAIR DISTRICTS

  • IOWA HOUSE DEM. CAUCUS

  • JENNIFER ROBERTS – Charlotte Mayor

  • JILL KAROFSKY – Dane County Judge

  • JILL SCHUPP – MO State Senate

  • JIM HIMES – CT Congress

  • JOANNE KLOPPENBURG – WI Court of Appeals

  • JOE SESTAK – PA Congress

  • JULIE VARGAS – NM Court of Appeals Judge

  • KATE BROWN – OR Secretary of State

  • MARIE NEWMAN – IL Congress

  • MARTIN HEINRICH – NM Senate & Congress

  • MEASURE K – San Mateo County, CA

  • MELINDA KATZ – Queens Borough President

  • MIKE SPANO – Yonkers Mayor

  • NEA

  • NARAL

  • NELLIE GORBEA – RI Secretary of State

  • NICOLE GALLOWAY – Missouri Auditor

  • NO on 1, 2, 3 – Idaho

  • OREGON HOUSE DEM. CAUCUS

  • OREGON SENATE DEM. CAUCUS

  • PETER DEFAZIO – OR Congress

  • PLANNED PARENTHOOD

  • SABRINA CERVANTES – CA State Assembly

  • SIERRA CLUB

  • T.J DONOVAN – VT Attorney General

  • TINA PODLODOWSKI – WA Secretary of State

  • TISH JAMES – NY City Public Advocate

  • UFT

  • VOTEVETS

  • WALTER DALTON – NC Governor

  • WASH. STATE LEGISLATIVE I.E

  • WENDY DAVIS – TX State Senate

  • YES on MEASURE 85 – Oregon

  • YES on U & P – San Francisco, CA

Contact Us


hello@swaydc.com
T. 301.760.7718
4350 East-West Highway
Suite 350
Bethesda, MD 20814

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