About Us
SWAY is a strategic communications and multi-media production company that specializes in production of top-quality content for TV, radio and digital. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits.
SWAY is designed to be a smaller, more hands-on firm that delivers on what it promises: day-to-day strategic partnership and attention-getting TV ads, radio, and digital content. SWAY limits the number of clients we take on so we can really dig in and spend the time and energy it takes to craft strategies and ads that are singularly unique to each campaign.
Our Work
Team
Jennifer’s clients have included: U.S. Senator Martin Heinrich, Congresswoman Marie Newman, Attorney General TJ Donovan, Secretary of State Nellie Gorbea, New Mexico Auditor Brian Colón, Congressman Peter DeFazio, Yonkers Mayor Mike Spano, County Executive Calvin Ball, State Senator Sydney Batch, Planned Parenthood, VoteVets, and numerous ballot initiatives and independent expenditure efforts.
Prior to starting SWAY in 2013, Jennifer was a partner in Envision Communications and Murphy Putnam Media. Previously, Jennifer worked at the DCCC and for Democratic Leader Richard Gephardt.
Prior to joining SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack. Before that, he served as press secretary in 6 states—starting in Iowa—on the 2008 Obama campaign. Bobby made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.
Over the years, Coop has helped flip over 100 state legislative seats and five legislative chambers, served as Senior Campaigns aide for both NEA and SEIU—where he handled issues from democracy reform to developing a pipeline for minority candidates—and worked on redistricting strategy for AFSCME.
Coop got his start in politics managing legislative races in New Hampshire and has also worked as a field operative on campaigns in Virginia, Iowa, Colorado, Ohio, Louisiana, and Florida.
Before coming to SWAY, Chris had executed over $90 million in digital media spend, helping to elect more than 80 Democratic candidates and register over 250,000 new voters.
Chris got his start in politics working for President Obama’s re-election campaign in Iowa. He went on to serve as a field operative on campaigns at the state, federal and local levels, including Ed Markey’s 2013 U.S. Senate victory. He is a Massachusetts native and a graduate of Syracuse University.
Services
Our Clients
AFSCME
BRIAN COLÓN – New Mexico Auditor
CALVIN BALL – Howard County Executive
CARY MOON – Seattle Mayor
DAN MCKEE – RI Lieutenant Governor
DCCC
DR. JOAQUIN ARAMBULA – CA State Assembly
DUSTIN MCDANIEL – AR Attorney General
FLORIDA FAIR DISTRICTS
IOWA HOUSE DEM. CAUCUS
JENNIFER ROBERTS – Charlotte Mayor
JILL KAROFSKY – Dane County Judge
JILL SCHUPP – MO State Senate
JIM HIMES – CT Congress
JOANNE KLOPPENBURG – WI Court of Appeals
JOE SESTAK – PA U.S. Senate
JULIE VARGAS – NM Court of Appeals Judge
MARIE NEWMAN – IL Congress
MARTIN HEINRICH – NM Senate & Congress
MEASURE K – San Mateo County, CA
MELINDA KATZ – Queens Borough President
MIKE SPANO – Yonkers Mayor
NEA
NARAL
NELLIE GORBEA – RI Secretary of State
NICOLE GALLOWAY – Missouri Auditor
NO on 1, 2, 3 – Idaho
OREGON HOUSE DEM. CAUCUS
OREGON SENATE DEM. CAUCUS
PETER DEFAZIO – OR Congress
PLANNED PARENTHOOD
RICH MADALENO – MD Governor
SABRINA CERVANTES – CA State Assembly
SIERRA CLUB
STEUART PITTMAN – Anne Arundel County Executive
T.J DONOVAN – VT Attorney General
TINA PODLODOWSKI – WA Secretary of State
TISH JAMES – NY City Public Advocate
UFT
VOTEVETS
WASH. STATE LEGISLATIVE I.E
WENDY DAVIS – TX State Senate
WILL JAWANDO – Montgomery County Council
YES on MEASURE 85 – Oregon
YES on U & P – San Francisco, CA