About Us

SWAY is a strategic communications and multi-media production company that specializes in production of top-quality content for TV, radio and digital. At SWAY, we deliver break-out strategy and media that help win campaigns, build support for issues, and improve positioning and imaging of organizations and non-profits.

SWAY is designed to be a smaller, more hands-on firm that delivers on what it promises: day-to-day strategic partnership and attention-getting TV ads, radio, and digital content. SWAY limits the number of clients we take on so we can really dig in and spend the time and energy it takes to craft strategies and ads that are singularly unique to each campaign.

Our Work

Team

JEN BURTON
JEN BURTONFOUNDER
Jennifer Burton is the founder of SWAY, with over 20 years of experience working for campaigns in over 35 states. Her flair for producing creative, original ads has helped elect dozens of members of Congress, state-wide office holders and mayors, as well as pass several critical ballot measures and state-wide initiatives.

Jennifer’s clients have included: U.S. Senator Martin Heinrich, Governor Kate Brown, Congressman Peter DeFazio, Congressman Jim Himes, Mayor Mike Spano, Secretary of State Nellie Gorbea, Treasurer Clint Zweifel, Lieutenant Governor Dan McKee, the Oregon and Iowa State Houses, the Democratic Congressional Campaign Committee Independent Expenditure, VoteVets, and numerous ballot initiatives and independent expenditure efforts.

Prior to starting SWAY in 2013, Jennifer was a partner in Envision Communications and Murphy Putnam Media. Previously, Jennifer worked at the DCCC and for Democratic Leader Richard Gephardt.

BOBBY GRAVITZ
BOBBY GRAVITZPARTNER
Bobby has a decade of communications experience in state and federal politics. Since 2012, he’s led efforts to pick up legislative seats in swing districts in California, Missouri, New York, Oregon and Washington and been a part of successful down-ballot races across the country. In 2014, he oversaw SWAY’s work with Planned Parenthood’s Independent Expenditure campaign.

Prior to joining SWAY, Bobby spent 3 years as head speechwriter for U.S. Agriculture Secretary Tom Vilsack. Before that, he served as press secretary in 6 states on the 2008 Obama campaign starting with the Iowa caucus team. Bobby made his first political ads in a radio studio he built himself in the Tulsa, Oklahoma headquarters of Brad Carson’s 2004 campaign for U.S. Senate.

LATONYA JOYCE
LATONYA JOYCEPRODUCTION MANAGER
LaTonya Joyce serves as Production Manager with SWAY, bringing a passion for film and a background in finance to each project. Prior to SWAY, LaTonya worked as a freelancer on various film & television sets and at Baltimore’s Six Point Pictures, where she honed her skills as a burgeoning filmmaker and managed various clients and budgets, including work for HBO, Apple Music, PBS, Netflix, L’Oréal, MACRO, and Def Jam.

Whether it’s revising screenplays for filmmakers or assembling a film crews, LaTonya meets every new opportunity with zeal. LaTonya earned a BA in English from Morgan State University and spent over ten years working in accounting & administrative rolls in construction and real-estate development.

Services

Our Clients

  • AFSCME

  • BRIAN COLÓN – New Mexico Auditor

  • CALVIN BALL – Howard County Executive

  • CARY MOON – Seattle Mayor

  • DAN MCKEE – RI Lieutenant Governor

  • DCCC

  • DR. JOAQUIN ARAMBULA – CA State Assembly

  • DUSTIN MCDANIEL – AR Attorney General

  • FLORIDA FAIR DISTRICTS

  • IOWA HOUSE DEM. CAUCUS

  • JENNIFER ROBERTS – Charlotte Mayor

  • JILL KAROFSKY – Dane County Judge

  • JILL SCHUPP – MO State Senate

  • JIM HIMES – CT Congress

  • JOANNE KLOPPENBURG – WI Court of Appeals

  • JOE SESTAK – PA U.S. Senate

  • JULIE VARGAS – NM Court of Appeals Judge

  • MARIE NEWMAN – IL Congress

  • MARTIN HEINRICH – NM Senate & Congress

  • MEASURE K – San Mateo County, CA

  • MELINDA KATZ – Queens Borough President

  • MIKE SPANO – Yonkers Mayor

  • NEA

  • NARAL

  • NELLIE GORBEA – RI Secretary of State

  • NICOLE GALLOWAY – Missouri Auditor

  • NO on 1, 2, 3 – Idaho

  • OREGON HOUSE DEM. CAUCUS

  • OREGON SENATE DEM. CAUCUS

  • PETER DEFAZIO – OR Congress

  • PLANNED PARENTHOOD

  • RICH MADALENO – MD Governor

  • SABRINA CERVANTES – CA State Assembly

  • SIERRA CLUB

  • STEUART PITTMAN – Anne Arundel County Executive

  • T.J DONOVAN – VT Attorney General

  • TINA PODLODOWSKI – WA Secretary of State

  • TISH JAMES – NY City Public Advocate

  • UFT

  • VOTEVETS

  • WASH. STATE LEGISLATIVE I.E

  • WENDY DAVIS – TX State Senate

  • WILL JAWANDO – Montgomery County Council

  • YES on MEASURE 85 – Oregon

  • YES on U & P – San Francisco, CA

Contact Us


hello@swaydc.com
T. 301.760.7718
4350 East-West Highway
Suite 350
Bethesda, MD 20814

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