Project Description

To pass a ballot measure in Florida you need more than 60% of the vote. We got it done, putting together memorable ads that looked different from the standard political ads that had already clogged the Florida airwaves during the 2010 gubernatorial race. Rather than explaining all the details of a confusing issue – redistricting – our work here helped Floridians understand who supported the measure, and also who was against it. Who would you vote with: editorial boards across the state and good government groups – or politicians working to stay in office.