Project Description

Martin Heinrich

After helping elect Heinrich to Congress in 2008 and get him re-elected in 2010, we positioned him as the anti-establishment candidate in his campaign for U.S. Senate. Although his general election opponent had spent 10 years in the U.S. House, she was working to define Martin as part of a deeply unpopular Congress. Our ads worked to remind folks that Martin was all about New Mexico and shared their values.