Project Description

Nellie Gorbea

In 2014, Nellie Gorbea ran for Secretary of State in Rhode Island. Nellie had been the Deputy Secretary of State in a previous administration but needed to defeat the 2006 Democratic candidate, Guillaume de Ramel, in the primary.

Because of our limited resources and our opponent’s ability to self-fund, our advertising needed to introduce Nellie, define her as the experienced choice and paint our opponent as an inexperienced dilettante. Despite being outspent by 3:1, Gorbea beat de Ramel and became the first state-wide elected Latina in all of New England.